October 30, 2023

Playing to Learn: Benefits and Applications of Serious Games in L&D

5 min read

Understanding Serious Games

Serious games, often referred to as games for learning, are an innovative approach to L&D that harnesses the power of gaming technology for training and development purposes. A study by Wu et al. found that these games offer immersive, engaging and interactive learning experiences that cater to both the learning and skill development needs of employees. Unlike traditional training methods, serious games simulate real-world scenarios, providing a safe, low-risk space for employees to learn, practice and apply new skills. What sets them apart is their adaptability, making it possible to tailor training programs to suit specific organizational goals and employee profiles.

The Rise of Serious Games

Serious games have gained significant traction, especially among millennials and Gen Z, who are comfortable with digital tools and have grown up immersed in video games. The evolution of technology further enhances serious games by incorporating cutting-edge tools like virtual and augmented reality, taking immersion and interactivity to new heights. This adaptability and appeal to the modern workforce make serious games a powerful tool for employee engagement and development.

Serious games disrupt the conventional methods of education and training. They redefine the relationship between learners and instructors, altering how knowledge is produced, disseminated and acquired. Serious games have the potential to upend traditional training and education methods. These games offer a compelling alternative, enabling learners to explore and interact with subject matter in an immersive and engaging manner.

Unlike traditional training methods, serious games simulate real-world scenarios, providing a safe, low-risk space for employees to learn, practice and apply new skills.

Applications of Serious Games in L&D

Serious games are versatile and have applications in various L&D functions such as:

  • Soft Skills Development: These games target a range of soft skills, including team building, conflict resolution, leadership development and more.
  • Attracting Potential Employees: Games can enhance an organization’s reputation and serve as a tool for attracting candidates. They offer a unique way for potential hires to assess their skills and receive feedback.
  • Talent Assessment: Serious games can be utilized to assess qualities like decision-making and judgment in potential employees.
  • Employee Onboarding: They provide an engaging and interactive means of introducing new employees to a company’s culture, policies and procedures.
  • Engagement and Motivation: Serious games foster engagement and motivation by creating interactive learning environments that link online and offline activities.

Benefits of Serious Games in L&D

Let’s take a look at some of the advantages of using serious games in employee training.

  • Enhanced Learning Outcomes: Employees engaged in serious game-based training programs are more motivated and engaged, which leads to better learning outcomes.
  • Adaptable Content: Serious games offer flexibility and adaptability, enabling organizations to create customized programs tailored to diverse learning objectives and learner preferences.
  • Increased Efficiency: These games make the most of learners’ time because they can be accessed on demand as needed, allowing learners to learn and revisit material when it’s convenient for their schedule.
  • Enhanced Learning Outcomes: Employees engaged in serious game-based training programs are more motivated and engaged, which leads to better learning outcomes.
  • Adaptable Content: Serious games offer flexibility and adaptability, enabling organizations to create customized programs tailored to diverse learning objectives and learner preferences.
  • Increased Efficiency: These games make the most of learners’ time because they can be accessed on demand as needed, allowing learners to learn and revisit material when it’s convenient for their schedule.
  • Collaboration: Serious games incorporate interactive components, social features and collaborative elements to increase engagement and foster a sense of community among learners.
  • Real-Time Feedback: Learners receive real-time feedback to enhance their understanding and encourage a growth mindset.
Regular small victories together with real-time feedback contribute to higher employee motivation and eagerness for repetition.

Limitations and Considerations

While serious games offer numerous advantages, there are three main considerations to keep in mind:

  1. Organizational Culture: Resistance to change or a lack of innovation-friendly culture can hinder successful serious game implementation.
  1. Top Management Support: Adequate support from senior management is essential for securing resources and staff buy-in.
  1. Technological Infrastructure: A robust technological infrastructure is crucial for the effective implementation of serious games.

In summary, serious games are a transformative innovation with the potential to reshape talent acquisition, development and management. These adaptable and engaging tools offer numerous benefits, from increased motivation and engagement to efficient and cost-effective training solutions. As organizations strive to meet the evolving needs of their workforce, serious games present an exciting path forward in L&D innovation.

Check how you can create your serious game and enjoy the benefits of simulation in your own theatre play.
Get in touch
Syed Sunny Karhani
HR and L&D Specialist
Syed is an accomplished HR and L&D professional specialising in onboarding, employee development, and performance management. Currently, he is pursuing his second Master's degree at CBS International Business School in Cologne, Germany. He has based the current article on an extensive investigation he made on the Apprendly serious games for learning.